In SEO writing, there is a myriad of questions that every freelance writer should ask clients before beginning any job. Following are three of the most important. They will help you get a clear outline of what’s expected of you as a freelancers so you and the client are on the same page from the beginning.
This article was inspired by a question I received from a fellow SEO copywriter who emailed me asking, “What questions should I be asking [clients]? Apart from asking the usual questions like if they have a specific time-frame, subject matter, or keywords, is there anything else you routinely ask?
Ask SEO Writing Questions That can Maximize Your Income, Save Time, and Retain Your Clients
Other than the above obvious questions that every SEO article writer should ask clients, the following are three that I routinely ask?
What is the content for? For example, it could be for a website, an article marketing campaign, a newsletter, their blog, etc. This makes a difference in how you would approach the material because, for example, if it’s going to be for the client’s website, you may want to make the content more in-depth (e.g., foundational).
If it’s for an article marketing campaign, you may want to make it more general, ie, give just enough info to pique the interest of the reader so they click through to the client’s website for more foundational (e.g., in-depth) information). See what I mean?
What is the purpose of the content? E.g., is it to drive traffic, to get immediate sales, to get more subscribers, etc.? Yet again, this entire thing will make a difference, how you comprehend the material.
Do you want easy/breezy or foundational content? What’s the difference? Foundational content is more in-depth and tends to be a longer copy; 400-600 or more words. In most cases, Research is required and the content is normally found only on the client’s website.
Easy/breezy content is the opposite. It’s shorter (anywhere from 300-400 words) and is more general in nature. It’s usually written to drive traffic back to more foundational content on a client’s site.
Many new freelance writers are afraid to ask questions (too many questions) for fear of appearing unprofessional or “green.” Don’t. The more questions you ask beforehand, the better it is because it helps to clarify what the client’s intention is and cuts down on questions down the line. This also means that you have a great chance of “hitting the mark” in the first place.
Let me just say that search engine optimization writing is a maturing field. Hence, many clients are getting accustomed to working with freelance web writers and are very clear about what they want. In most cases, you’ll find that beyond clarifying the obvious like rate and deadline, you won’t have to ask many questions.
Why Asking the Right Questions Can Lead to More SEO Writing Jobs
When you land clients who are new to the process, asking the above questions can help you and the client get on the same page. It shows them your skill and professionalism (i.e., you know your trade), which leads to trust. Once a client trusts you, this leads to more SEO writing jobs; so keep these questions handy.
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