If your business has a website, do not forget to hire an SEO company because they are the ones that can make it more effective and functional. You have to know that search engines lower the rankings of websites that are not optimised, and you do not want that happening to your website.
However, you might not be convinced enough to hire an SEO agency because of the different misconceptions you believe in. You can find that some of the misconceptions you know are untrue, so you have to learn the truths behind them. The better you learn the misconceptions, the more you can improve your website’s overall rankings.
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Misconception #1: You only need SEO once
The most well-known misconception is that SEO can only be done once, and your website will stay on the first pages of search engine results forever. That is false because search engines change their algorithm constantly, so an SEO company needs to learn those algorithm changes and incorporate them into the website.
That is why businesses need to hire SEO agencies all the time and ensure their website is optimised. They will always watch your website’s statistics and ensure the website does not fall off the first pages on search engine results. You need consistency if you want your website to retain the top rankings.
Misconception #2: Duplicate content will be penalised
One other misconception you might have heard about SEO is that search engines like Google will give you hefty penalties whenever you have duplicate content within your website. That is also a myth because there are no penalties when it comes to having duplicate website content. The search engine will notify the website that they have duplicate content and delete it.
A professional SEO agency can take care of the duplicate content from your website and prevent search engines from finding them first. You should note that duplicate content might also pull you down in search engines because a filter caught it from an algorithm. The only time search engines will take heavy action is when they notice your content has other illegal content.
Misconception #3: It is always about placing more links
Placing links on your content is important because search engines indicate that the website has authority, trustworthiness, and credibility. That is why many websites before placed tons of links on a single piece of content in hopes that it would get ranked high. That is not the case nowadays because link spamming on content will lower your SEO rankings.
Search engines can detect whether you have many unnecessary links on your content, decreasing their rankings. They will only rank websites that have several high-quality links. You should also avoid doing SEO blackhat techniques wherein you buy links off of other websites to increase your rankings.
Those techniques are considered illegal, and they will make websites receive hefty penalties, such as the entire website being banned from the search engine. It will also notify other websites that your domain uses illegal methods, causing you to lose a large sum of profits.
There are still other misconceptions you have to know about, so you have to learn each one and better understand SEO. You can also use the newly acquired knowledge and share it with others who still believe in the different SEO misconceptions.
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