Are you a local business looking for more customers?
Currently, over 31 million small businesses operate within the United States. Competing for online attention is difficult, even when your area has less than a thousand establishments.
One of the best solutions is to invest in your local business website. It means optimizing your online presence to attract more potential customers.
However, without any experience, starting your business SEO strategy can be tedious. Our guide can help. Read on and learn how local SEO works now:
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How Does Local Business Website SEO Work?
Local SEO functions like the usual Google search when taken at a high level. When someone types in a search term, Google looks through its index to give the best results for their query.
However, local SEO is unique since it uses different factors when ranking its search results. Some of these exclusive ranking signals include:
- NAP citations
- Searcher’s location
- Google My Business listing
- Online review keywords
- Social media shares
- Google Maps star ratings
These factors are critical to the success of your local SEO strategy. Never discount its power since almost 50% of Google searches have local intent. It means your customers are actively searching for businesses within your area.
Top Local SEO Tips for a Small Business
Now you have an idea of how local business website SEO works. Your next step is to learn some best practices. You can also read more and discover how an SEO company can help:
Dedicate a Web Page to Each Business Location
If you have multiple service areas, consider dedicating a webpage for each. It allows search engines to promote your business more. When making a page, think about these factors:
- Name, address, and phone number
- Google map location
- Location-specific content
Optimize your title tags by putting related information to your locations. These tags show up in your internet browser tags. It’s also the first thing potential customers see on your search engine listing.
Opt for Voice Search Optimization
The majority of your customers use smart speakers to look for local businesses. As such, it’s time to optimize your website to cater to voice search.
Users nowadays use the term “near me” when searching online. After all, their devices have GPS features. It allows Google and other search engines to display results based on their current area.
Verify your Google My Business listing to optimize your voice search presence. Put all relevant information on your location to get the most out of the “near me” voice searches.
Optimize Your Local Business Website Now
We hope our guide helped answer your queries about local business website SEO. Use the tips listed above to make the most out of your experience.
However, learning about these isn’t enough. Consider working with a reputable SEO agency to ensure your monetary investments receive higher returns. Look at online reviews and ask for recommendations to avoid scams.