9 Tools To Support Your E-Commerce Business

Whether you’re just starting your e-commerce business or have been operating successfully for years, tools are available to help you keep pace with the demands of today’s consumers. Here is a look at nine.

Address Validation

You don’t want to waste time and resources sending packages to the wrong address. You also don’t want to waste the customer’s time or lose a sale over incorrect information. Address validation API is the process of verifying an address against an authoritative database. A matching address is valid, whereas a non-matching address is invalid.

Address validation benefits your business because it gives you peace of mind knowing your package is going to a valid address. It saves your time and postage.

Content Creation

Your website is your virtual storefront. Just as you would put effort into making your front windows attractive and eye-catching in a brick-and-mortar store, you should ensure your website catches your audience’s attention.

You can use content creation tools to make attractive designs, logos and elements for your website. You can also use a content management system if you keep a blog. Blogs are excellent features for e-commerce sites. They provide your audience with relevant and timely information about your product or service.

Logistics and Sales

Sales and logistics are at the heart of your e-commerce business. Tools providing these services can help you keep products moving smoothly from the warehouse to the point of sale to the customer.

Some e-commerce platforms offer these tools as part of their packages. However, you can also find standalone products to enhance those services.


You can find marketing tools to assist you with just about every marketing function. Look for tools that can support:

  • Email campaigns
  • Social media marketing
  • Traditional marketing methods

Automated features can save you time. You can have newsletters and promotions sent to your customer list. Marketing tools can also help you build and manage your email list.


It’s critical for you to keep an eye on business performance. Analytics tools can make the job easier and help you make sound decisions. They measure:

  • User behavior
  • Return on investment
  • Performance trends

Some tools can measure your digital experiments, such as A/B testing, to give you insight into what’s working and what you should steer away from. Others can count who visits your website, where visitors are from, how long they stay and how they engage with your products.

Internal Communication

Project management, communication between departments, and other internal connections can be easier with online tools. Messaging platforms keep everyone in the loop. If you have remote workers, messaging tools can be beneficial. They help everyone feel like part of the team because it’s easy to communicate.

Project management tools can keep work processes in a central place. They also automate workflows. Some have integrated calendars and tracking tools.

Customer Service

Customer service is another integral part of your e-commerce business. It’s imperative that you help customers find the products they need, support them through the purchase process, and offer help after they have the product in their hands.

Look for customer service platforms that help you attract new customers and retain existing ones.

Business Management

Like all businesses, you need to track daily functions. Business management tools can support you in these processes:

  • Human resources: Onboarding, training, employee data and performance review
  • Accounting: Bookkeeping, tax records, accounts payable and receivable
  • Shipping and fulfillment: Automating, scaling and streamlining fulfillment while managing orders
  • Price monitoring: Keeping an eye on competitors’ pricing so that you can strategically align yours
  • Personal assistant: Booking travel, scheduling meetings, managing emails and helping with other daily tasks

E-commerce entrepreneurs have no shortage of things to do daily. It can be overwhelming at times. However, looking at tools to make your job easier is worth it. By automating some tasks, you can give yourself more time to focus on growing your company.

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