One of the best aspects of owning a handyman business is that demand is nearly consistent. The Australian Bureau of Statistics estimates that 67 percent of Australians own a home. When anything breaks, people frequently hire handyman services to fix it.
However, while there is a demand, there is also a lot of competition.
According to IBISWorld research, Australia has 3,685 trades and handyman enterprises in 2019. While this may not appear to be a large amount, basic calculation reveals that it equates to about 520 trades or handyman enterprises per state.
You can’t rest on your laurels and expect demand to keep you afloat if you manage a handyman service. To set themselves apart from the competitors and keep a consistent supply of consumers, these service professionals must understand how to aggressively promote their enterprises.
You don’t need to be a marketing guru or have a large budget to get your company in front of the right people. This article discusses a few potential strategies for marketing a handyman business.
Online marketing tactics for a handyman business
A substantial percentage of your marketing efforts will take place online in today’s digital world.
In 2018, 27 percent of consumers checked online daily for a local business, according to BrightLocal’s 2018 Local Consumer Handyman Best Review Survey. Another 69 percent looked on a monthly basis, while 56 percent looked on a weekly basis.
While some individuals believe that handyman firms can get away with using only “old school” marketing strategies, having an active web presence is essential. Because it’s where your customers are, you should be there as well.
Improve your website’s performance.
You should create a website for your handyman services if you don’t already have one.
While having an online platform to display information such as your services, fees, contact information, and biography is beneficial in and of itself, optimizing your website for search results will reap even greater benefits.
Will your business appear towards the top of the search results if someone types in a search term like that for your area? If not, it’s critical to concentrate on improving your search engine optimization ranking—especially because 75% of consumers never get past the first page of search results.
Encourage favorable feedback from customers.
You’ve probably heard that online consumer reviews are quite important. Consumers read evaluations for local businesses 86 percent of the time, and they have some weight. 67 percent of clients will not consider doing business with a company that has negative online evaluations.
The difficulty is really acquiring those reviews from your consumers, especially since people are considerably more likely to share their negative experiences (because our brains have a negative bias ). In 2018, 43 percent of people, according to Sensis, left an online review.
Simply said, search engine optimization entails inserting specific keywords into your website so that search engines can recognize those phrases, better interpret the information, and present it in relevant search results.
Create business profiles in online directories.
While optimizing your social media accounts and search rankings is beneficial, it isn’t the only place where potential buyers check. Many people look for handyman services in their neighborhood on highly targeted platforms.
Some of the most well-known are:
- Service Seeking
Offline ideas for marketing a handyman business
Your services work directly with people as a repair or service expert, but you still do a lot of your job offline. Fortunately, if done correctly, these strategies can be just as beneficial.
Get your hands dirty and expand your handyman business.
You’ve been wanting to expand your handyman business, but you’ve been unsure where to begin. You’re not a marketing guru, and you don’t have a lot of time or money to devote to your marketing efforts.