Home

5 Surprisingly Easy Ways to Generate Real Estate Leads

Being a new real estate agent can be daunting. There is so much competition, and they all seem to have a leg up on you. Established agents appear to generate real estate leads in their sleep while you are stuck cold calling the entire neighborhood. Well, fret no more we have compiled a list of tips to generate leads that can be done quickly and cheaply.

It’s important to remember that every real estate agent has had to start from the bottom. These tips we provide won’t make you an industry giant overnight, but they’ll get you started on the path towards financial stability.

Send Real Estate Postcards

Real estate postcards are a great way to build brand recognition in a neighborhood. Sending market updates through postcards can make you a local resource for potential clients interested in selling. What’s more is once you sell one house, you can send “Just Sold” postcards and hopefully pique the interest of potential clients wowed by the deal you made for their former neighbor.

But don’t stop there. The beauty of real estate postcards is the variety of messages you can send to your desired market. There are just listed postcards, open house postcards, agent introduction cards, and so much more. Remember to keep your brand image consistent between each card; stick to the same font and color scheme. There is a reason this method has remained popular for decades. There is simply no better way to generate real estate leads.

Build a Website

Many realtors default to using their broker’s site as their online presence. Avoid this common mistake. Building your website independently allows you to preserve and maintain a brand image consistent with your postcards and other forms of advertising. As an added bonus, If you switch brokers, your web presence will remain constant.

Offer Anual Property Valuations

Many potential clients aren’t aware of the value of their home and may be shocked to find out how high the market values their property. Offering property valuations can be the catalyst that turns someone into a client. Understand that this is a slow-building process, offering annual valuations, keeps them up to date in market changes, and makes you an authority and the first person they call when they decide to sell.

Use Social Media To Your Advantage

New realtors must build your brand to the point where your reputation generates leads for you. Social Media can help achieve this. Applying a consistent brand image to every platform you utilize is vital. You want any first impression you make online to hold as a client does further research into your company.

Reach Out To Expired Listings

Expired listings can be tricky to navigate correctly, but a new and eager client will be there for the taking if done right. Understand that an expired listing can feel like a failure, and self-doubt can reel into the seller’s head. Did they overvalue their property? Is it just not a good time to sell right now?

Research the market and their property thoroughly, so you can offer something of value when you approach them. If done right, they’ll turn to you for a second stab at selling their home.

An Important First Step

It’s estimated that 90% of real estate agents fail in their first few years. The main culprit is the lack of new leads outside of friends and family. Following these steps will help you generate consistent leads and overtime expand your network.

The key is to be consistent with these methods and don’t get discouraged by the lack of immediate results. Selling a house is a big commitment that requires trust between seller and realtor. If done correctly you’ll be a trusted resource without having to pitch yourself.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button